Digital Marketing

Duration: 3 Months

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Online Marketing
• Social Media Marketing (SMM)
• Google AdSense and Affiliate Marketing
• Google Analytics

Introduction to Digital Marketing

• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms and Strategies
• Comparing Digital with Traditional Marketing
• Defining Marketing Goals
• Latest Digital marketing trends

Search Engine Optimization (SEO)

• What are Search Engines?
• How do Search Engine work?
• Search Engine Algorithms and Updates
• Keyword Research process
• Competition Analysis
• Onpage Optimization
• Offpage Optimization
• SEO Tools
• Local SEO
• SEO Reporting

Search Engine Marketing (SEM)

• Introduction to Paid marketing
• Google AdWords account and billing settings
• Pay Per Click (PPC).
• Keyword Categorization.
• Landing Page Creation.
• Campaign Management.
• Ads Creation.
• Bid Management.
• PPC Tools.
• PPC Report Generation.
• PPC Campaigning Tools.

Online Marketing

• Key mobile marketing concepts
• Marketing goals
• Email Marketing
• Mobile Marketing
• SMS Marketing
• E-Commerce Marketing
• Video Marketing
• Online Branding

Social Media Marketing (SMM)

• What is Social Media?
• Why use Social Media Marketing
• Social Media Strategy
• Impact of Social Media on SEO
• Facebook Marketing
• YouTube Marketing
• LinkedIn Marketing
• Twitter Marketing
• Instagram Marketing
• Google+ Marketing

Google Ad Sense and Affiliate Marketing

• Online money earning strategies
• Success stories of online entrepreneurs
• Planning a website for Adsense
• What is Adsense?
• Types of Bidding
• Implementing Ads in a Website
• What is Affiliate Marketing
• Types of Affiliate Marketing
• Making Money using Affiliate Marketing
• Popular Affiliate Networks
• Freelancing

Google Analytics

• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics in website
• Google Search Control
• Basic terminology and KPI’s
• Reporting and Analysis
• Goals and Funnels
• Segmentation and Filters